According to a recent industry reports, digital commerce exceeded 20% of global retail sales, up from only 10% five years ago. The result is increased costs of advertising and reduced return on advertising spend. Advertising on Meta for example already costs 47% more than the year before.

Total addressable market (TAM) is a common limiting factor of growth. As businesses reach their growth limits in the domestic environment, the world will see more e-commerce brands expand into the global stage. Go-global movement is echoed by consumers. In fact, a recent survey showed that 76% of online shoppers have made purchases on a site outside their own countries.

Complementing online channels with the brick-and-mortar store experience improves purchase rates.

These technologies help customers examine products closely and boost their purchasing confidence.

More people are using newer ways to browse and shop online. Optimize your eCommerce site for both search technologies.

CRM helps in understanding of potential customer’s needs and behavior to strengthen relationships and improve customer loyalty.

Influencer marketing and live shopping are two of the latest trends in eCommerce with a substantial growth.

Attracts loyal customers, and boosts retention rates and profitability.

Some customers prefer traditional payment methods, others favor novel ones, like digital wallets or the BNPL feature.

Excellent support and flexible return/refund policies positively influence purchasing decisions, cultivates loyalty, promotes a positive brand image, and boosts eCommerce sales.

Shipping costs and speed impact customers’ purchasing decisions.

Inventory remains a huge expense for digital retailers, a problem that technology has worked hard to solve.

Stay ahead of upcoming data privacy trends by applying the zero-party data strategy.

Many consumers consider a product or brand’s sustainability before purchasing. Identifying business’ environmental impacts and applying more sustainable solutions become mandate.