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Ljiljana Ahmetović

With over ten years of experience in the retail industry and top management positions in sales, a master’s degree in economics, and vast knowledge in the field, Ljiljana Ahmetović has been known as one of the pillars of the regional e-commerce scene from the very beginning. As a passionate mentor and employee development enthusiast, her current endeavor is and She also actively contributes to the Ecom industry development as a Board member of the Ecommerce association Serbia.

Božidar Pavlović
AYMO Ventures

Božidar’s extensive experience in retail banking payment technologies at the C-level of management has given him a strong understanding of the industry and its challenges. In recent years, he has recognized the potential of Fintech to transform existing industries, particularly banking. He has pursued this interest by seed investing and then working as a COO and CTO at an internationally acclaimed SaaS fintech startup.

Jiri Marek
Air Serbia
Chief Executive Officer

As of January 2022, Jiri Marek has been appointed Chief Executive Officer of Air Serbia. Jiri joined Air Serbia in July 2019 to lead the Commercial and Strategy department during the airline’s ambitious growth plan to become the leading regional carrier in the Balkan region.

Marko Čadež
Chamber of Commerce and Industry Serbia

Marko Čadež is President of the Chamber of Commerce and Industry of Serbia (CCIS), a member of the Managing Board of the Western Balkans 6 Chamber Investment Forum, which he chaired from 2017 to 2023, a member of the Board of Directors of EUROCHAMBRES, the largest European business association, in which he was a Vice-Chair of the Single Market Committee and now he is a Vice-Chair of the Neighbourhood and Enlargement Committee and is in charge of Eurochambres’ Digital Services Network.

Stevica Kuharski
Fil Rouge Capital

Stevica Kuharski has been a serial entrepreneur for more than 20 years. Croatian Post acquired his startup Locodels in 2019. and he joined as a principal to Fil Rouge Capital, a VC fund with 46M EUR of assets under management.

Aleksandar Bijelić
MVP Workshop Studio

With 20+ years of C-level experience in technology, Aleksandar Bijelić is supporting development of innovation and startup ecosystem in SEE region, serving as a Chief Digital Officer of MK Group and as a President of Board for Serbian Venture Network

Zvonimir Mršić
Spitzberg Partners LLC
Operating Partner

In more than 25 years when he was the CEO, president of management and supervisory board or head of the organization, Zvonimir Mršić created significant value for shareholders and stakeholders. Nowadays he is a strategic advisor, mentor, and investor learning by doing in startup society.

Domagoj Ostović
CEO and founder
Lloyds Digital

Domagoj is the founder and director of one of the largest IT conferences in Croatia, Digital Labin, which brings together digital designers, software developers, and project managers from across Croatia and brings some of the most prominent IT names to Istria. He is the recipient of the Istriana award in the economy category for the most successful entrepreneur in the Istrian County for the year 2022 and is also the vice president of the professional group for ICT at the HGK Pula.

Robert Čoban
Color Press Group

Robert Čoban is at the helm of the largest magazine publisher in the region, Color Press Group which has subsidiary companies in all 6 countries of the former Yugoslavia. The Group publishes 110 magazines and has 25 websites.

Ivanka Novaković
Delta Holding
Chief HR Officer

Ivanka Novaković is CHRO at Delta Holding, leading regional company. She is an organisational development expert and people strategist with 20+ years of experience in large multinational and local companies and as a consultant, trainer and business coach.

Nikola Ilchev
eCommerce Academy

Nikola Ilchev is one of the most influential eCommerce people in Bulgaria. He started working on his first eCommerce projects in 2011 and in 2016 he founded eCommerce Academy.The organisation is responsible for more than 70 significant eCommerce events 2 published books and the only niche eCommerce competition in Bulgaria.

Ivan Smiljković
Member of the Executive Board at ProCredit Bank a.d Belgrade

The participant has taken part in numerous panels and public discussions on the topic of green financing and environmental preservation, and is highly committed to achieving the developmental mission of ProCredit Bank in the field of energy efficiency and renewable energy sources.

Dr. Rainer Schamberger

Rainer Schamberger completed his studies in computer science at the Vienna University of Technology and wrote his dissertation on “Scenarios of mobile payment methods”.

He has held various management positions in the European financial services environment for almost 30 years.

Miloš Đurković
Amrop Serbia
Managing Partner

Milos Djurkovic is a senior executive with 25+ years of experience in leading and managing international teams. Milos is the most effective as an executive advisor in a growing, forward-thinking organization.

His leadership skills make him a great advisor in creating dynamic teams, cross group-collaboration, building and managing customer relationships, and mentoring teams to outperform competition.

Dr Drago Indjic
Managing Director

Dr Drago Indjic is an investment professional, currently lecturing Fintech at several leading British universities (UCL, Queen Mary University and Warwick Business School). Following long career in hedge fund industry, Drago became a serial cofounder and adviser to tech businesses across Europe. He is a Managing Director at Oxquant, an Industrial Professor at the UCL Institute of Finance and Technology and Dozent in Economics (RAF, Belgrade). Drago holds a Dipl Ing from the University of Belgrade and a PhD from Imperial College, London. He is an FCA Authorised Person since 2000, a Member of the IEEE and IET and an EU expert for fintech and machine learning since late 1990s. He was the author of the Guide to Fintech published last year, sponsored by the USAID.

Jasmina Koprivica
Head of Digital Media
Euronews Serbia

Jasmina Koprivica is Head of Digital Media in Euronews Serbia with a demonstrated history of developing and running top Serbian news websites such as,, and many more digital projects. Oriented to creating media platforms that are targeting mass audience and providing first class experience for various forms of digital advertising.

Nela Bunčić Vukomanović

Head of creative
CAS Media

Years of studying in marketing, working in different type of media and  being an sport influencer, made one good knowledge in how to be creative and how to make good relationship with brands. 

Vojislav Milutinović

Founder & CEO
Two Desperados

Vojislav is Founder & CEO of gaming studio Two Desperados, based in Belgrade, Serbia, that has published two successful video games – Woka Woka and Viola’s Quest, with more than 30 million players worldwide. The third game is about to be launched and is expected to deliver great results as well. Two Desperados is a sustainable company of 80 employees, planning to rise to 130, as well as to begin its international path, founding several offices around the world.

Lovro Mršić
Founder of Collab Cart

As a Gen Z, I take my call to reduce the complexity of everyday life. Instead of just talking about what is needed to be done, I already created and enacted plans to make my mission become a reality. One of those big ideas is a social economy plugin Collab Cart.

Vuk Popović
Nothing at Quantox

Filip Karaičić
Chief Executive Officer at Quantox Technology

Aleksandar Matanović
CEO & Founder

Aleksandar has been in crypto industry since 2012, when he co-founded a local bitcoin exchange Besides the exchange, his company also operates a network of cryptocurrency ATMs, has developed a cryptocurrency payment application for merchants and has cofounded Serbian Bitcoin Association and Serbian Blockchain Initiative.

Prof. Dr. Andrej Vizjak
Co-Founder and CEO

Andrej Vizjak is Co-Founder and CEO of, an international strategy consulting boutique with focus on Middle East, Germany and South East Europe. His headquarters is in Dubai, the Digital Commerce Capital of MEASA (Middle East, Africa, South Asia). He started his career with McKinsey in Germany and has a track-record of top-management consulting as Managing Partner of Kearney and PwC South East Europe as well.

Miloš Čirič
Consultant and lobbyist

Miloš is an international consultant and one of the most respected experts in lobbying in the region. He was a consultant to many ministers in the governments of the Balkan region.

As a visiting lecturer, he lectured at numerous faculties in the wider South-Eastern Europe.

Jovan Rajić
Managing Attorney of  RAJIC Law Office and President of the Board at RERI

Jovan is founder of RAJIC Law Office, a law firm that represents clients in innovative industries of 21st century. At the same time, he is a lead attorney and President of the Board at Renewables and Environmental Regulatory Institute – RERI, a pioneering regional organization dealing in energy transition, urban and smart development and environmental law.

Danko Vuković
Technology Executive at Elbet

Danko Vuković is a technology executive at Elbet, focused on the development and sale of virtual betting software products targeted primarily to European and African markets.

Since Elbet’s inception in 2002 as a technology company specialized in the gaming industry, Elbet has distinguished itself as one of the leading suppliers for virtual games software worldwide.

Ivan Bjelajac
CEO and co-founder of MVP Workshop, Venture Builder 

Ivan Bjelajac has been a part of the Tech Industry for 20 years as an engineer or a tech executive. He is the CEO and co-founder of MVP Workshop, a Venture Builder company focused on Web3, that was a part of development of over 50 Blockchain products, including 2 unicorn companies, Celsius Network and Polygon.

Marko Carević

He has years of experience in product development, as well as in the banking and financial sector. He was part of two modern startup banking projects as one of the most important members of the team responsible for the overall development of the business.
During his career, he has held various positions in marketing, customer relations and product development. He describes himself as a passionate team player, a leader for whom team development is one of the most important KPIs. He is focused, analytical and motivated by complex challenges that need to be overcome.
Marko became part of Delta’s system in 2022 as CEO of Ananas. In August 2022 he assumed the position of CEO.

Nikola Mehandžić
Country Manager

Nikola Mehandžić is Director of Payoneer for the Market of Serbia and Southeast Europe. He is in charge of developing Payoneer’s cross-border payments with the mission to empower companies who operate within the global digital economy.

Bojan Mušćet
Editor & Senior Communications Expert
Hrvatski Telekom

Bojan Mušćet is a Croatian journalist, editor, publicist, writer, consultant and technology analyst. He has published about ten thousand articles in more than a hundred magazines, newspapers, TV shows and Internet portals in Croatia, the Balkan region, Italy and Germany.

Andrea Iervolino
Co-founder and CEO

Iervolino & Lady Bacardi Entertainment S.p.A.and Iervolino Studios

Andrea Iervolino is the co-founder of the world-renowned production company, Iervolino and Lady Bacardi Entertainment S.p.A., the parent company of Iervolino Studios, the creative animation studio based in Serbia, together with Monika Bacardi. He is also the founder of Space11 Corp and the social media platform Tatatu, focused on providing never-before seen and exciting content.

Mirza Hadžić
Sales Director – Europe Infobip

With more than 16 years of experience working for international companies, driving digital transformation through various industry verticals, Mirza is now leading Infobip’s European regional team, which is covering 42 countries with its operations.  At Infobip, global leader in omnichannel engagement, we help our clients and partners overcome the complexity of consumer communications, grow their business, and enhance customer experience – all in a fast, secure, and reliable way.

Jasmin Marić
Business development

Passionately engaged in eCommerce, IT, sales and business development projects. His academic background is in business but true passions are products, services and digital business models. Aside from eCommerce he is an active member of the local startup scene.

Jovana Kandić
VP of Customer Experience


Currently responsible for developing the customer service strategy and managing the overall performance of teams and processes to achieve the highest levels of customer satisfaction. Strongly believes that customer experience shouldn’t be a temporary tactic, but a central strategy in business.

Zoran Vasiljev
Group CEO

Zoran has more than 25 years’ international experience in digital media, telecoms, and management consulting. Before joining Centili, he led projects in the EU, MENA and APAC, holding top executive and leadership roles with Apigate, Axiata Digital, StarHub, Arthur D. Little, Value Partners and Peppers & Rogers Group. He joined Centili in March 2020.

Nemanja Nikolić

Experienced Executive & Entrepreneur with 20 years of extensive international experience in electronic payment solutions encompassing card acquiring, POS, mobile and web e-commerce payment gateway solutions. Results-driven business leader with proven track records. Combines strong customer focus with board-level influence and expert negotiating ability.

Zorana Milidrag
President of eCommerce Association of Serbia and Global eCommerce Director in Sport Vision
Zorana Milidrag is President of eCommerce Association of Serbia and Global eCommerce Director in Sport Vision. Zorana is the cofounder of eCommerce Academy and her main mission is to enable growth of Digital business in Adriatic region.
Etienne Dupont
Senior Director of Business Messaging Solutions
Rakuten Viber

With 10 years experience in the Digital and Tech industries across sales, account management and business development, as Senior Director of Business Messaging solutions Etienne leads the direct sales and B2B marketing teams globally, as well as coordinating Viber for Business product strategy.

Previously at Viber, he spanned marketing and business development in France and Western Europe to increase Viber’s visibility, re-engage and acquire new users to grow the existing user base.

Ljubiša Radivojević

The co-founder and Chief Executive Officer of Mainstream, Ljubiša is a serial entrepreneur with a passion for technology. Under his direction, Mainstream has grown to become the leading provider of premium web hosting and multi-cloud solutions in South East Europe.

Ljubiša combines his deep technical knowledge with the unique perspective he has gained
through more than 15 years of experience to explore opportunities on how to leverage cloud technologies to unlock their business potential.

Julien Coustaury
Entrepreneur, Investor and managing partner
Fil Rouge Capital Venture fund

He has been an entrepreneur since he was 13 and he has more than 25 years of experience across various industries, much of it at the CEO level. He has worked in more than 80 countries across five continents and participated in over $1.7bn of purchase, sale, and financing transactions.

Gabriel Ghita
Head of Business development Mastercard CEE

Gabriel is leading Mastercard’s business development team for the Central and Eastern European region and his responsibilities are focused on implementing emerging payment technologies and identifying new business opportunities in various areas, such as e-commerce, online payments, instant payments or digital wallets.

Ioana Gorganeanu
Head of Marketing and Communication
Mastercard Romania, Croatia, Israel and Balkans

Ioana has extensive experience in the field of financial & tech marketing and B2B, B2C & B2B2C communication. She is leading Mastercard’s regional campaigns and also coordinating the communication of projects through which Mastercard is actively involved in the community.

Dragan Petric
Executive Editor

Over twenty plus years working as tech editor and analyst, TV talk-show host, Linkedin tech influencer and conference director, moderator & speaker, with special interest in telco, mobile devices, consumer electronics, software development, crypto and startups.

Nikola Riznić
Deputy Managing Director
D Express Srbija CEE

With over 16 years of experience in logistics, Nikola is now the deputy managing director of D Express company. In D Express, the biggest company in Serbia with expertise in express delivery, he assists clients in overcoming all of the logistics challenges in the e-commerce industry. The focus is on services and trends in courier companies in both domestic and international trade.

Željko Stašević
General Manager
Kempinski Hotel Adriatic

Mr. Željko Stašević  joined Kempinski Hotel Adriatic in December 2020 as General Manager, from his assignment as a consultant of the hotel division for MK Group in Belgrade. He has more than 25 years of experience in managing and realigning four- and five-star hotels, Michelin-star restaurants, nightclubs, golf clubs and has started his hospitality career as a sommelier working at renowned institutions such as Harvey Nichols, Marco Pierre White and Claridges, then moving into hotel operations as Operations Director within the UK. In 2004, Željko moved to Belgrade to take on his first assignment as a General Manager.

Jelena Ristić
Country manager

Jelena Ristić is a Country manager for Serbia, Montenegro and Bosnia and Herzegovina markets at Mastercard, a technological leader in non-cash transactions, responsible for the development and execution of local strategies. She is also the Vice president of the Fair Competition Association of NALED and a member of the Advisory Board of the Rome Business School.

Cosmin Vladimirescu
Country manager

Cosmin is the Country Manager for Mastercard Romania and Croatia with 20+ years of experience in payment industry. Through his career, Cosmin has been managing the business relationships with financial institutions and other stakeholders, from both the public and the private sectors, continuously coordinating operations and big projects and seeking innovation.

Damir Leko
Country Director Austria
Nexi Nets Group

Several years of experience in high brand retail and eCommerce with focus on innovation and new technology around B2B2C experience.

Strong player in the hospitality and travel segment within the DACH region within online and offline business.  

Marta Arsovska Tomovska

Director of the Public Administration Reform and eGovernment Team at the Office of the Prime Minister of Serbia

Previously, she was Macedonian Minister for ICT and Public Administration, and a C-level executive in several companies in the IT and telecommunication industry. She is considered to be one of the pioneers of the internet access and e-commerce in the Western Balkans. Marta is an Executive Board Member of the UN framework organization World Summit Awards, and is also serving other boards. Certified by the UN’s ITU for building national digital innovation ecosystems, she is now advising governments, organizations and corporations on digital transformation and innovation. BSc. in Electrical Engineering, MSc. in Economy (e-commerce) and Computer Science, educated at Kellogg School of Management, Northwestern University, Marta is frequent panelist and speaker on the most prestigious ICT conferences worldwide on topics such as digital transformation, innovation, and eGovernment.

Radoslav Didić
Associate Partner
EY Technology Consulting

Radoslav is a skilled business and technology professional with referenceable experience in International IT Consulting Services. Accomplished professional with a track record in International IT Consulting Services. For more than 25 years, he has been building and leading international IT delivery and support centers. Rade leads the Technology Consulting team in EY Serbia.

Goran Ćurčin
Senior Manager
EY Technology Consulting

Goran is a Senior Manager and Technical leader of the Technology Consulting team in EY Serbia. In the last almost two decades he wore various hats from engineering to tech executive. He has extensive experience leading teams in the implementation of numerous demanding Digital experience and eCommerce solutions, and advising architecture teams, using a variety of technologies and tools. His professional interests, contributions and work with companies cover programming, people management, and business and technology alignment.

Vuk Borisavljević
EY Technology Consulting

Vuk has more than a decade of IT experience. He is a certified HCL Commerce Architect who has a proven record of designing, developing and customizing critical systems deploying HCL Commerce platform. He has experience in the development and implementation of key business-critical systems by providing consultancy in planning, design and implementation, troubleshooting and problem-solving, reliability and efficiency initiatives. Vuk is a Commerce team lead in the EY Technology Consulting team in Serbia.

Erich Cossutta
Founder and President
Dragon Maritime Group

Erich Cossutta is the Founder and President of the Dragon Maritime Group which is one of the leading logistics providers of SEE. Mr. Cossutta’s extensive experience in transportation and logistics, has enabled him to better understand dynamics of the SEE economy, the value of innovation, technological transformation, and makes him a better entrepreneur with a great imagination who is always looking for improvement. 

Matko Katanec
Regional Director
Adria Region and Poland, Wolt

Matko is leading MEUR 200+ operation value in Croatia, Serbia, Slovenia and Poland of Finnish technology company known for its delivery platform for food and merchandise. Ex-McKinsey consultant with professional experience across various industries such as Telco, IT, Food Delivery, etc. Former executive of Hrvatski Telekom in charge for E2E process design and change management.

Igor Jakovljević
General Manager
DPD Croatia and DPD Slovenia

Igor Jakovljević, General Manager for DPD Croatia and DPD Slovenia, has more than 20 years of experience in logistics. Leading almost 1000 delivery experts in Adriatic region his aim is to provide a high level of service quality and a unique customer experience for customer and consignees.

Cross-Border Payment Sales Manager
OTP Group

I have been working in the banking sector since 2008 in different roles but always in the sales. I am bringing to the merchants’ voice and engaged in payment solutions and advanced technical solutions. My main goal is developing sales results by connecting together different markets and using their strengthnesses. We are on a continuously changing road to become more global market player.

Branimir Brkljač
Experienced Beginner
Mokrin House

Direct marketing veteran with rich international experience. For twenty years he was a partner in Slovenian company Studio Moderna which has become the leading direct response marketing company in central and eastern Europe. Since 2012 as a refugee from the marketing world he found his passion in developing Mokrin House which operates as a co-working and co-living space for freelencers, remote workers and digital nomads from all over the world.  Mokrin House is also popular destination and inspirational spot for companies from the region for their team-building activities and hybrid work models.

Vladan Balaban
M&I Systems Group

President of M&I Systems Group, an entrepreneur with over 25 years of experience in software industry, business strategy, technology investment and management. As one of the driving forces behind M&I Systems Group, Vladan’s relentless energy is stemming the way for the Group to achieve global success. American educated, Vladan is a former professional hockey player, and an avid promoter of the game.

Vujadin Šćepanović
Software architect
EY Technology Consulting

With over a dozen years of experience in the IT Technology space, Vujadin is an established Digital Commerce Innovator with experience helping organizations build industry-leading omnichannel commerce programs. As a Software Architect in the EY Technology Consulting team in Serbia, he designs and implements complex eCommerce systems with deep expertise in Adobe (Magento) Commerce platforms. Skilled in eCommerce and Web Application frontend and backend technologies, Vujadin builds system integration solutions, taking into account the complexity of corporate environments and shifting client needs.

Marko Radojičić
Managing Partner
Cube Team

I am a skilled technology and business enthusiast with great interests in IT/BI and Automobile industry. As an entrepreneur, I always love to be part of the new generation of innovators which
plays huge role in constant development of businesses I am involved in. As an executive with more than 15 years of experience in Automobile industry and 10+ years in business information and IT, my objective is to support technological development of companies that will lead to the future of more competitive business environment.

Felipe Alves
Chief Supply Chain & Customer Excellence Office

Felipe Alves is the Chief Supply Chain & Customer Excellence Officer at Ananas, a new e-commerce marketplace part of the Delta Holding group with huge ambitions in the Balkans.
More than 12 years in consulting, working as Partner in BCG core member of the e-commerce practice globally, involved in several projects that boomed after COVID.
Worked for clients such as, Allegro, Amazon, Mercado Libre, and other marketplaces, besides several FMCG which were planning to develop their e-commerce and DTC capabilities.

Sonja Cossutta
Co-founder and Director

Sonja Cossutta has over 10 years of experience working in international markets with a focus on project management, change management and technology.
She is also co-founder of Terramagica, the first regional one-stop ecommerce destination for a curated collection of Istrias hidden gems which are available through a international delivery to your door service.

Marco Landi
Atlantis Ventures

Marco Landi , now President of QuestIt, an AI Company, has a long experience in global Hi-Tech business. He has been WW COO of Apple Computer in Cupertino responsible for Global Operations, Marketing and Sales after a successfull turnaround of Apple EMEA activities. He was part of the Apple Management Team that brought back Steve Jobs, after 11 years of absence from Apple. Marco Landi has published three books: “ Connecting the dots “ on how he reached the top position at Apple , “ Business Humanum Est “ about his principles for leadership in the business and “ Connections “ on his ideas to use AI technologies for the benefits of Humanity. Recently Marco has ipublished a new book on AI with Prof.Gori and the journalist Nicola di Turi: A guide to AI for all people.

Dimitrije Trbović

His professional journey started in the car industry and his passion for cars brought him to the leading position of the largest sales and service org. in Croatia. Since 2020 he is the CEO of Neostar, an innovative digital platform for selling, buying, and maintaining cars.

Darko Živanov
Group CEO

An inspiring leader with almost 25 years in gaming industry. Darko is a walking encyclopedia and leader who exudes calm and constructive approach.
Thanks to him the company he leads grows from year to year.

Peter Nalli
Head of Animation & VFX
Iervolino and Lady Bacardi Entertainment

Peter Nalli is Head of Animation and Visual Effects for Iervolino & Lady Bacardi Entertainment. He has worked on over 20 international feature films as a Visual Effects Supervisor and as an acclaimed Art Director on various high-profile advertising campaigns. Peter is the co-creator and showrunner of the animated series, Arctic Friends and Puffins as well as the animated spin-off superhero series Puffins Impossible, created in Serbia.

Rusmir Nefić
Board of Director
Bloomberg Adria

One of the most influential media entrepreneurs in Adria region with unique vision for new opportunities in crowded media landscape. As a 15-year-old journalist brought TV rights for NBA in war ravaged Bosnia and Herzegovina. Pioneered many media projects and introduced some of the world leading media brands such as CNN, Euronews…to regional markets and consumers. Always looking for ways to rediscover media consumption and currently working on Bloomberg Adria project – multimedia platform and TV channel in five countries. 

Filip Novak
Territory Manager

Filip Novak is the regional Territory Manager at Salesforce with a focus on mid and large sized companies. Being a partner and trusted advisor to customers from all industries in Croatia, Serbia, Slovenia and the rest of the region, he does his best to turn the Salesforce vision of modern business into reality and convenience for companies in our region. Transferring experience and best practice of the #1 CRM platform in the world, Filip brings his clients additional ideas and inspiration for business transformation where the customer and customer experience are in the spotlight.

Igor Jovanovski
Co-Founder & CEO
Kameleon Solutions

Igor Jovanovski is co-owner and CEO of Kameleon Solutions, the most awarded Salesforce consulting company from the Adriatic Region. For more than 14 years of experience, gor successfully leads a team of people working on the digital transformation of companies.

Belma Agić
eCommerce asocijacija u BiH
Executive Director

Successful marketing expert with many years of experience and proven achievements in brand building, portfolio expansion and new product development in the world’s leading companies in the FMCG environment. 


Adria Summit 2022

To be continued…