Adria Summit 2024

Digital Commerce & Business Conference

“A rendezvous with the future of technology, business and innovation”

What is Adria Summit?

The Adria Summit is a top-tier event that brings together leaders, thinkers, and entrepreneurs from the e-commerce field across the Adriatic region. It’s a place where people connect, share ideas, and work together to drive innovation and business growth in the digital world. Through a mix of talks, discussions, workshops, and networking opportunities, attendees get a deep dive into topics like e-commerce trends, technology, and how to build successful businesses online. It’s a chance to learn from experts, have meaningful conversations, and form valuable partnerships that can help shape the future of e-commerce in the region.


Kempinski Adriatic Umag

Conference program ⏐ Party ⏐ Sport ⏐ Networking

Wednesday – Sunday

Kempinski Palace Portorož

Gala Dinner

Thursday 8.00pm

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In the previous two summits, 251 companies participated, including Gorenjska Bank, OTP Bank, Procredit Bank, Adikko Bank, PBZ, Zagrebačka Banka, Shoppster, Ananas, Microsoft, Delta Holding, Milšped, Rakuten Viber…

Last year, the conference was opened by the directors of the Croatian Chamber of Economy and the Chamber of Commerce of Serbia.

Participants had the opportunity to hear inspiring speeches and panel discussions led by prominent figures such as Marko Landi, the man associated with Steve Jobs’ return to Apple, Mario Henjak, CEO of Gorenjska Bank, Ljiljana Ahmetović, CEO of Shoppster, Milan Gospić, Director of Microsoft, and many others.


At the Adria Summit 2024, you will have the opportunity to listen and learn from the best speakers in the field of digital trade and business, who will present their success stories, tips and trends that will shape the future of these industries.


The Day Before



Registration Kempinski Adriatic Savudrija

Lounge Golf Club

Conference Day 1





Dejan Tešić, Zoran Torbica – Organizers

Stefan Lazarević – AmCham Serbia President;
Matteo Colangeli – Regional Head of Western Balkans at EBRD

The AI-Driven Supply Chain: Optimizing Inventory Management and Logistics

Moderator: Manuela Šola;
Erich Cossutta
– Founder and President at Dragon Maritime Group; X Express,
Nenad Zdravković – Member of supervisory board at Milsped Group;
Nikola Riznić – Managing Director at D Express;
Bojan Dimov, Founder of Gesner Digital

Toplica Spasojević – President at ITM Sistem doo

Frank Dijkstra, Customer Success at Alterset

Aleksandar Matanović – Co-Founder of ECD


Kings of Conferences - Event Industry Digital Strategies

Moderator: Martina Sokač Saraga;
Zoran Torbica, Organiser of Adria Summit
Tomo Ricov, Co-Founder of Weekend Media
Robert Čoban, President at Color Press Group

Pavle Savović, Founder of

Future of E-commerce: What Are The Next Game-Changers?

Moderator: Jasmina Koprivica;
Konstantin Kostadinov, Senior Sales Director, CEE & CIS at Rakuten Viber;
Tomislav Stančić, BD Manager at Shoppster;
Goran Varađanin, Intelligent Automation Program Managerat M&I systems;
Aleksandar Stevanović, Director, Consulting Leader for Retail & Consumer Markets in PwC SEE

Goran Tintor – Head of Marketing Data Intelligence at Direct Media
Marijana Agic-Molnar – DIRECT media

Boško Radivojević, Cloud MSPs Consultant

Gala Dinner - Crystal Hall Kempinski Palace Portorož

Party at Lounge Golf Club





Vladimir Đukanović, Investor,
Author and Business Consultant

Hyper to Stable: What has changed in innovation financing?

Moderator Julien Coustaury – FilRouge,
Dejan Tonic – Associate at EBDR,
Jeno Neider – Deputy CEO of
PortfoLion Capital Partners,
Vladimir Đukanović – Investor, Educator, Business Consultant;
Domagoj Oreb – Managing Partner at Feelsgood capital

Alexandru Mihalache – Head of Products Visa –
Product Go to Market Lead, Romania, Bulgaria, Croatia and Slovenia

Swift & Seamless: Mastering the Art of Quick & Convenient Checkouts

Moderator Božidar Pavlović,
Rainer Schamberger, Managing director of Eurogroup Consulting;
Danijela Gašparac – Head Of Market Research- CEO Advisor at Telekom Srbija
Dejan Tešić – CEO at Allsecure;
Boris Blažević – KEKS Pay
Intrapreneur at Erste Bank Croatia;
Toni Jankovski – Product
Development and Innovation at Diners Club Macedonia

Gürkan Ünlü, CEO / Board Member in Germany and now founder of an AI Startup
Rainer Schamberger, Managing director of Eurogroup Consulting

Daniel Pikl, CEO at Chatbot Agency

AI Strategy? A Chance To Get Your House in Order

Moderator Boris Vujičić, Blackpine
Executive Consulting,
Marko Radojičić Cubeteam,
Ivan Pribićević Simplify,
Milan Nedeljković, FEFA
Vanja Bertalan, Founder of Human

Borut Čeh, CEO of Labena

Ibryam Yaldaram, Director at Expat Education Solutions Ltd

Jan Stedul, Head of growth at

Gala Dinner - Crystal Hall Kempinski Palace Portorož

Party at Lounge Golf Club

Conference Day 2





Vera Kenehan, Vice President at PsiQuantum

Moderator Zoran Torbica,
Nenad Milanović
Nikola Božinović, Founder Frame

Jelisaveta Lazarević, Vice Dean at FEFA

Vedran Bajer Country Manager Microsoft Croatia,
Milan Gospić Country Manager Microsoft;
Marko Čadež, President of the Chamber of Commerce and Industry of Serbia;

AI-Powered Enterprise: Opportunities and Challenges in 2024

Moderator Izabela Vrtar,
Dejan Ljuština CEO and Managing Partner Vision Partners
Aco Momčilović, Global Head of AI SIG at IPMA
Mislav Malenica Founder Mindsmiths

Accelerating Innovation: The Role of AI in Digital Transformation

Join us in exploring the potential of AI to revolutionize businesses and industries, and how organizations can effectively integrate AI into their digital transformation strategies. The theme aims to provide insights into the transformative power of AI and encourage organizations to harness its potential to stay ahead of the competition and drive meaningful change.

Moderator Bojan Bernik,
Nikola Balaban, CEO of M&I Systems Group,
Srdjan Krčo – CEO of DunavNet,
Jelena Radojičić Sr. Channel Manager at HYCU,
Miloš Đurković – Managing Partner at Amrop Serbia

Dragan Tanasković, Head of Sales at CDT HUB

Marko Bijelić, Helped Zoom to grow from $20M to $200M

Luka Kladarić, Chaos Guru Awesome Force

Fashion show by Jelena Đukanović

Aura Party at Lounge Golf Club





Lazar Džamić, Lecturer, Writer, Creative Strategist

Nikola Božić – Faculty of Applied Ecology “Futura”, Belgrade

Green is the New Black: Unveiling Eco-Chic ECommerce Strategies

Join us as we discover the latest sustainable practices in eco-friendly e-commerce, designed to cater to environmentally-conscious customers. From greening the supply chain to environmentally-friendly packaging, we’ll guide you through how to succeed in the age of sustainable shopping and ESG reporting.

Moderator Bojan Bernik
Simon Franko – BASF,
Ernest Vlačić – Professor, PhD,

Martina Sokač Saraga, Founder at MSS Puls

E-legal: how to sell a collar without losing a dollar - legal framework of online sales

Moderatorka: Ajna Mujević,
Dijana Kladar, Expert in Law at Vision Compliance Ltd.,
Marko Porobija, Managing Partner at Porobija & Špoljarić,
Dušan M. Stojković, Founding Partner at Stojkovic Law Office

Nataša Đuričić, PitchSee

Aleksandar Ašković, Youtube SEO and Marketing Wizard!

Jelena Lečić Mirčetić, Head of Quality and Department at Strabag/SEE

Ivan Janku, Digital Rocket

Staša Cvetković,
Consultant/Auditor at ISSI

Dražen Oreščanin, Board Member of Legit Software

Kresimir Corlukic, CEO of The Canonical SEO Agency

Fashion show by Jelena Đukanović

Aura Party at Lounge Golf Club


Time and location


Sport and other activities

Yacht event

Lounge Golf Club

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